We’re Serious about Your Success

Technology and Education


One-on-One Training
At Coldwell Banker Preferred we realize that everyone’s style, approach, and learning curve is unique to each person.  Whether you just passed your Michigan Real Estate License Exam, you’ve been selling Real Estate for years, or anywhere in between...we tailor our Realtor Training Program just to you!  With our focus on Agent Marketing, Transactions A to Z, Paperwork & Documents, Listing Presentations, Open Houses, and much more, we can take our time or move through any section you feel necessary for your Real Estate style.

New Agent Resource Group
Approximately twice a month our office will host a training class specifically on one topic and geared for “newer” agents or agents looking to stay sharp.  This training group is meant for us to share struggles and accolades with your business, dive deep into a training topic, and have an open group to share ideas & thoughts that will help everyone. 

AMP! - Achieve Maximum Productivity Training
AMP is a powerful four-week, live, productivity program that boasts a strong focus on lead generation and learning by “doing.”  It teaches best practices and key resources important for a successful real estate career.  The AMP class results included increased business and productivity, accountability, new relationships and camaraderie. This industry-leading AMP training is one of the many training opportunities offered at Coldwell Banker ONE.  Our focus is to provide the industry’s best training FREE for every Realtor at every level, because it’s the foundation for every Coldwell Banker Preferred Realtor’s continued success.

Coldwell Banker University® – cbu.com
To ensure the continued development of Coldwell Banker-affiliated Sales Associates, Coldwell Banker University® offers a wide variety of classes and continuing education programs that can be taken in-person or via the Internet. Accessible from our virtual university, cbu.com, Coldwell Banker University offers a robust suite of certification, development and technology training programs. Core skills and productivity enhancement courses such as CB Launch for new Sales Associates, and BOO$T for experienced agents, offer opportunities for continued professional growth while a vast array of software training courses allows Sales Associates at all skill levels to stay current with available technology solutions.

Monthly Meetings & Training Seminars
Our office meets monthly here at our office to cover an array of topics including Real Estate market updates both locally and nationally, Mortgage & Title updates, headlines from our local Board and Realcomp, and any new changes or topics that could help your business.  After each meeting we have a 1-2 Hour focused training seminar held by an Agent in our office on a practical topic such as Business & Goal Planning, Social Media Marketing, new technology (CBexchange, RPR, etc), and more!

CB Field Marketing Webinars
Our Marketing Team at Coldwell Banker holds FREE webinars on useful topics almost every single day!  Topics include eMarketing, Zap, Help with Yelp, CB Profile Pages & Social Media Marketing, CBx & Facebook Advertising, and more.  These webinars are approx. 30 minutes long and more.


Available exclusively to Coldwell Banker Brokers and Sales Associates. CB Exchange is our intranet portal to all Coldwell Banker education, products and services, and the source for listing, selling, and prospecting tools, as well as electronic networking tools. In 2016 Coldwell Banker completely reimagined and built our new intranet from the ground up.  From the News Feed for all Coldwell Banker communication to the Springboard for easy access to all apps, this all-in-one connection to the world of Coldwell Banker Real Estate is unlike any other portal out there.

Coldwell Banker Zap is a single, integrated end to end solution to drive & grow your business. The Zap platform provides all of our agents branded websites, a customer relationship management (CRM) system, transaction management, and digital marketing in one easy-to-use website compatible on your PC, mobile phone, or tablet.  It has sleek consumer engagement on the front end, and powerful marketing and reporting tools on the back end. Pair that with the fact that it’s powered by the Coldwell Banker databases, and this tool is an industry game-changer.

Here at Coldwell Banker Preferred we have partnered with CirclePix to stay on the forefront of Social Media Marketing within Real Estate.  CirclePix provides our agents tools & services such as marketing their listings to a multitude of social media platforms, customized virtual tours and print media, and much more.  For more information please visit www.circlepix.com. 

With CB eMarketing, you will be able to manage your contacts, send branded eCards and eNewsletters and automate your marketing activities. Recently rebuilt from the ground up, it is now easier than ever to manage your contacts and create, send and optimize your email campaigns in one central location

The CBx application is a state of the art listing EXPERIENCE, and one of the ultimate conversation starters to help you get every listing. For the first time, agents will have access to BIG DATA, in real time, in a visual layout, and at their fingertips, to augment the already incredible “kitchen table” listing experience. CBx will go a long way in helping you beat the competition.

This new listing experience allows agents to engage sellers in a confident discussion about the listing price, the prospective buyers, where those buyers are coming from, and how to market to them.